How To Market A Groundbreaking SUV
How to reach these buyers? They watch 14% less television than the average consumer and aren't swayed by jingles, so no Escape hybrid TV ads. Instead, Ford created a data-rich Web site with a mileage calculator, videos, and elaborate schematics of how a hybrid works. Because these consumers subscribe to four more magazines than average, ads run in Smithsonian, Scientific American, and National Geographic magazines - where ads for the standard Escape wouldn't appear. And Ford says its newly launched nine-city tour is drawing large numbers of techies who want to take one for a spin.
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The Ford Escape Hybrid is powered by a combination of a gasoline engine and an electric motor. As in other hybrids, such as the Toyota Prius, the gasoline engine charges a large on-board battery which, in turns powers the electric motor.
Global Exchange : 'Greenwashing' Leaves a Stain of Distortion
Ford certainly didn't invent greenwashing. The Escape Hybrid is just the latest incarnation of a pervasive business phenomenon. Shell has spent big money on ad space romanticizing its relationship with the Flower Garden Banks National Marine Sanctuary, to which the Shell Foundation has donated money. But that can't gloss over the fact that Shell drills for oil and gas in the Gulf of Mexico, where the sanctuary is located.
Ford Motor Company - Featured Story - Escape Hybrid Sales Grow as ...
"Big cities are the main markets because of traffic congestion," said Bryan Olson, Escape Hybrid Marketing manager. He added that, because the Escape Hybrid relies on its electric battery for speeds up to 30 miles per hour, the vehicle doesn't waste gas in a bumper-to-bumper crawl. In regular city driving, the Escape Hybrid's fuel economy improves upon the standard V-6 Escape's 20 miles per gallon. In fact, the Ford Escape Hybrid drove 576 miles on only one tank of gas on New York City's congested streets during Ford's Manhattan on a Tank of Gas event last year.
AutoWire.Net - Road Tests - Automotive Events - Product Reviews
The Ford Escape Hybrid looks and drives almost exactly like a regular Escape. It uses battery power to supplement a small gasoline engine to get 35 miles per gallon in town, 15 more than the V6 Escape. Just like on the outside, the Escape Hybrid's interior is virtually identical to the regular Escape's. Just like the groundbreaking Toyota Prius and Honda Civic Hybrid cars, the Escape Hybrid uses a small, four-cylinder engine in conjunction with an electric motor to deliver great fuel economy, low emissions, and decent performance.
Carpages.ca - 2005 Ford Escape Hybrid Road Test
According to Ford, the Escape Hybrid is not only the world's cleanest, most fuel efficient SUV (Advanced Technology Partial Zero Emissions Vehicle rating), but despite its hybrid status it can still tow a 454 kilo (1,000 lb) load. The cargo area in the compact Escape Hybrid is very generous given the vehicle's diminutive exterior dimensions. Ford is due some serious credit for only losing approximately 28 litres (1 cu ft) of cargo capacity in this model's transition to hybrid status.
EV World: The World of Electric, Plug-in Hybrid, Fuel Cell and ...
And that's why a lot of people buy these machines. They like the "insurance" they offer, though the Escape Hybrid owner's manual cautions that while 4WD is great for getting you going on slick roads, it does nothing to help you stop. Cars and trucks for decades have all had four wheel braking, so a 4X4 isn't any better at stopping on ice and snow than a 4X2 model, and could even be a slight disadvantage due to its increased weight.
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