iMedia Connection: Ford Revs Up Interest Online
During the launch of the All new 2003 Ford Expedition, for example, the automobile manufacturer aimed to draw attention to the unconventional thinking that goes on behind the making of its automobiles. To accomplish this, the brand and agency had to get creative themselves and approach the campaign from a different angle.
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The 2003 Ford Expedition is a full-size SUV with plenty of ruggedness and a long list of impressive performance features. When you take a look at an Expedition on the road, this is generally the first thing that comes to mind.
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Take the new 2003 Ford Expedition for example: It is slightly larger than its predecessor, but the real news is with the independent rear suspension and the new safety features borrowed from the new-for-2002 Ford Explorer.
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2003 Full-Size SUV Comparison Test
Like the Sequoia, the Ford Expedition offers a roomy interior. Second- and third-row seats are comfortable and both offer adequate legroom. In fact, the Expedition's rearmost seat is the only one in the group that adults won't mind riding in on long trips. The third-row seats fold flat with a quick and easy release handle; power-folding rear seats are an option on the Eddie Bauer model. The utter simplicity of not having to remove seats by hand had some editors guessing that many families will be happier with the Expedition than any other SUV simply because of the hassle-free fold-flat seats. Finally, the Ford Expedition won top honors in terms of exterior styling. While the mass-appeal Sequoia opts for a more conservative look and the Tahoe is intended to carry the Chevy Truck's banner, the Expedition's look is totally the embodiment of the modern SUV. The sport-ute's revised front fascia somehow looks bold, rugged and classy all at once. "Clean lines - modern but classic-looking," wrote one editor.
Ford Expedition Reviews and Ratings - 2003 Ford Expedition New Car ...
In spite of all the changes underneath, there is little to visually distinguish the new 2003 Ford Expedition over the 2002 model. A new Expedition owner may be unhappy when the neighbors don't notice they've traded the old one in for the new model. Then again, maybe not. The all-new 2003 Ford Expedition sacrifices none of its large truck-like capabilities but adds more car-like ride and handling along with some very convenient and clever features. A rigid new chassis and a new independent rear suspension dramatically improve ride and handling. A sophisticated four-wheel-drive system was developed to help the Expedition tackle all types of surfaces. New safety technogies are available, including the electronic stability program, Brake Assist, and Safety Canopy side air curtain. The disappearing third row is well engineered. The second row offers great flexibility with three independently moving seats.
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